Design industry

My Way Of Getting Clients In Design Industry

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Travelling has always been my favourite because I always get to learn something new. This blog, however, is not about my learning’s but an interesting realization on how our regular everyday moments continuously presents us with a chance of turning them into those extra-ordinary memories.  My recent travel to States hit me hard with the realization and reinforced my belief that learning is directly proportional to one’s mind-set.

 

Business is about believing, creating and communicating. 

 

This time I was travelling to explore UX labs as we wanted one in-house. And, as usual, I took out my pen and started reflecting on my expansion plan for Lollypop. Generally we get business from phone calls, mail enquiries or word of mouth as we do not adhere to usual selling strategies; for us business is about believing, creating and communicating. This is what I believed too, but, I am glad I was partially wrong!

While returning to Bangalore from Heathrow London Airport, I had stopped at Starbucks for a cup of coffee and I realized that I was running late to catch my flight. So, I kind of started running and suddenly noticed this gentleman who looked Indian (in unknown lands, we Indians just bond better) also running besides me in the same direction, so, I just confirmed if he was also going towards same gate and he nodded. Thus, began the conversation and we slowed down realizing we would just make it on time. The normal exchange of general questions kicked off with what gets us to States and what we do; I shared my discoveries of UX labs and my space of Design, unknowingly, I was acting as a strong brand ambassador of Design (not Lollypop). I felt that urge of leaving an impact of the power of Design and I had adrenal rush as if it was the most crucial 5 minutes of my life, where I could make someone Design oriented. Coming to think of it, as am writing it down I am finding it funny myself, but then I realize we do most of the things in a flow, sub-consciously and are not completely aware of ourselves and our actions. He introduced himself as founder of Soliton, a tech giant and that he had been in service industry for more than a decade. We exchanged our cards at security check and went our own ways.

I had quickly searched about Soliton on my mobile and was impressed with the way it had scaled and set standards across; in my mind, I was already picturing Ganesh as a mentor and a guide; given his experience in service industry and the way he built Soliton, there was so much to learn from him. I knew for a fact that I was definitely keeping in touch with him.

A week later, I was surprised to have a friend request from him on LinkedIn and it was overwhelming. He later expressed his interest in redesigning Soliton’s website and we were talking business. Those, 5 minutes of passion for my work had turn into an enquiry, interesting isn’t it? Today, we have partnered with them for numerous projects and it’s amazing. 

This recent visit put me into thinking mode and I realized various other moments which have clicked the chords before too. Once, when I was dropping my children to school, few parents were standing outside the gate because authorities had announced that it would be shut for some reason. The person beside me started sharing his anguish and I accompanied him in that frustrating moment, but, later it boiled down to knowing each other. And, he introduced himself as an entrepreneur in IT space; bang, door to new opportunities.

Another, wonderful moments have been in my saloon, road travels; basically any place where I get to talk with others. Yes, of-course there has been instances when I literally wanted to kill myself or jump off the plane; once a person pushed me into redesigning his website on spot and took me as a free consultant. But, then certain amount of uncertainty always adds beauty to life.

 

World is my school and World is my market.

 

If we boil down all of my sharing’s, they all indicate that it’s just matter of initiation and we humans tend to bond, it is quite impressive. Life is extremely amusing and presents us with so many opportunities every single day but it is our perception and willingness to explore. The more open we are to life and people around us, the better are the chances of success. There is always something to learn; I would put a stop here and sum up in one line ‘World is my school and World is my market’.

Checkout Soliton Technology portfolio here.

 

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