Realise the full potential of your product with a Design Audit.
Find gaps in your website/app experience, and get immediate solutions for improvement.
What is a Design Audit?
Design consistency influences the website/app experience for customers. Deviation in website/app experience can affect customer trust and likability negatively.
Design Audits are preventive checkups performed by UI/UX experts on a website/app to identify deficiencies vis-a-vis the ideal experience of the website/app.
Our experts thoroughly examine all elements of the website app based on business objectives, metrics, and usability standards. They then list down the areas of improvement and recommend solutions to improve the overall experience.
Why do you need a Design Audit?
Business owners, managers, founders, designers and developers can sometimes get far too close to their website/app to notice flaws in it. Design audits provide an unbiased and objective view of the website/app’s strengths and weaknesses and provide actionable design direction.
An understanding of the current and future needs, goals and behaviour of customers
Actionable solutions (based on actual evidence) that support business goals
Increased conversions, engagement and ROI
Unbiased problem detection and solution recommendations.
When should I perform a Design Audit?
Design audits can be performed at all stages of building and deploying a website/app.
Following cases are best suited for a design audit:
Before releasing your website or app to customers.
Before pushing your website or app design/prototype into development.
2 or 3 years into the lifecycle of your website/app.
A company that doesn’t have a UX/UI team, but wants to deliver consistent UX at scale can also benefit from hiring UX/UI professionals to conduct a design audit.
How is a Design Audit performed?
Our extensive Design Audit process consists of the following steps:
Understand the goals
Our UX/UI experts discuss the main business and usability objectives with stakeholders with the help of a workshop.
Review the website/app
With the help of heuristics evaluation and design principles framework, our team goes through the customer journey, brand guidelines and reviews your website/app.
We create an evaluation document that records the main UX/UI obstacles and gaps in style, hierarchy, typography.
We suggest solutions, roadmaps, quick wins and strategic design directions in the form of a detailed report.
Some fun facts about Design Audit
A two-week audit can uncover 80% of the problems with your website or application
76% of respondents will switch to a competitor if they have just one bad experience
73% of brands can’t provide a consistent experience across their different digital channels
Visit-to-lead conversions can be 400% higher on sites with a “superior user experience”
When in doubt always ask
- 1. You will receive a comprehensive, written report describing our expert usability insights, clustered around topics and themes.
- 2. You will receive actionable advice on what and how to improve your product/application/platform.
- 3. You will receive a roadmap and practical suggestions for tackling the challenges identified during the audit.
- 4. Our UX/UI expert will present the results of the audit on the final day.
The design audit team will then use different tools, methods and metrics to analyse the product/application/platform until the objective of the engagement is achieved.