Design driven agricultre can empower nations Image
Design driven agricultre can empower nations Image Design driven agricultre can empower nations Image Design driven agricultre can empower nations Image

Design innovation in Agriculture

Design can solve the fundamental problems of agriculture and alleviate poverty by connecting the scattered players in the value chain.
Design innovation in Agriculture Image
Indian Agriculture Statistics Image
58%Indians have agriculture as their primary source of livelihood.
70%Farmers have mobile phones, out of which only a quarter have smart phones.
72%Farmers are literate and know how to read and write.

Our Journey

We have walked a mile in their shoes to be able to understand the pain points that matter.

    • 500Hours

      Observing and Understanding farmers

    • 7 out of 10Farmers

      Own a mobile phone.

    • 67%Rural India

      Goes online using inexpensive internet.

  • Design Innovation in agriculture Image
  • Indian Agriculture Statistics Image
  • WHITE PAPER

    Design Innovation in agriculture

    Empowering farmers by bringing together all the players of agriculture ecosystem on a digital platform.

    View white papers
Challenges Faced

Managing Diversity

Designing a unified seamless experience for a country where weather, crop, language and culture changes every 100 kms.

Technical limitations

Technical Limitations: The main challenge was to align our designs for every user with different tech savviness levels, network speed and performance of mobile.

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The Final Experience

Empowering Farmers

An app that aims to maximize farmers yields and profits by providing actionable and usable information and connecting different players of the ecosystem.

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