We have walked a mile in their shoes to be able to understand the pain points that matter.
Observing and Understanding farmers
Own a mobile phone.
Goes online using inexpensive internet.
Empowering farmers by bringing together all the players of agriculture ecosystem on a digital platform.
Designing a unified seamless experience for a country where weather, crop, language and culture changes every 100 kms.
Technical Limitations: The main challenge was to align our designs for every user with different tech savviness levels, network speed and performance of mobile.
An app that aims to maximize farmers yields and profits by providing actionable and usable information and connecting different players of the ecosystem.