Premier fashion & lifestyle Portal

Client

Chunmun Designs

Project

E-Commerce

Platform

Web

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02

Discover

CnM (Chunmun) was founded in 1980 and aspires to become a leading player across India by continuously focusing at exceptional customer service and experience. They endeavor to consistently deliver a seamless shopping experience.

With a Mission to be the "Most valued Brand in India (in Fashion and Lifestyle category)", CnM (Chunmun) has carved a niche as a premier shopping destination serving the denizens of New Delhi- NCR and Punjab regions. They provide a unique range of apparel and lifestyle products customized to customer needs and the latest fashion trends. Housing both in-house and international brands, their retail stores cater to the demand of the complete family with a wide range of products including fashion accessories, footwear, beauty products, home & living and much more.

03

Define

While acquainting ourselves with the mission and objective of brand Chunmun, we studied their existing product and parallelly ran an in-depth competitive research. Since, this was an e-commerce platform meant for mass crowd, it was extremely crucial to categorize the offerings appropriately and ease the user navigation.

With a strong structure in place we were able to reduce the bounce rate from the website to a great extent.

04

Design

We were provided with the logo and hence we drove our designs in tune with the colors of logo. However, we toned down both the prime colors to create a balanced visual appeal. Unlike other websites, we have stayed away from card style layout and have shifted the entire focus on the product and product images. In fact, we have used very light and thin dividers which are barely visible to ensure that users can concentrate only on product.

To reinforce the product visibility and importance we have used very few interactions on the website so that there are zero chances of divided user attention. We have empowered users by providing each and every information they need about a product on a single page itself.

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