When we spoke to the stakeholders, it was extremely important to simplify the lending process for the applicants and we were required to digitalize the whole process that was carried out on papers.
We first broke down all the steps that an applicant had to undergo and grouped them under four main steps. The lengthy forms and legal documents were then digitized in a simple format by highlighting the important pointers and finally every stage was marked with a clear status message to applicant for making the whole process intuitive.
Another major factor was capturing of the vital information of the applicants such as credit card numbers and other details for verification, hence, the complete storytelling was simplified, applicants were updated at each step for increased transparency, digital signatures were introduced to quicken the process and the panel for capturing data was highlighted to make it easier for the applicants.
The financial dashboard for the enterprise was made extremely simple and key performance indicators were provided at-a-glance to summarize a wide variety of results on a single page.