It was extremely critical for us to do on-ground user research and understand the real emotions, motivations, pain points and triggers of our users. Being a mass application, the logical question was a grouping of the users; hence, after intensive research, the team came up with a logical grouping based on the interests that users took into cricket. Research also showed that users had higher player eccentricity.
Second, here we had to be very strategic in terms of taking a progressive web app (PWA) first approach because we wanted users to experience the app before having to install it. There are more limitations in designing the PWA compared to a mobile app
Next, we worked on the user journey and flow of the cricket fan on the app. What was really important was to consider that we do not overload the data to users and at the same time serve each user group at every given touchpoint. Hence, we followed the 'Inverted Pyramid' principle and the 'Five-Second Rule' while designing the user journey. We’ve tried to capture the attention of every user group within the first five seconds by providing relevant information in the first scroll of the app for each user group.