We were involved from the very conceptualization bit of the project idea and were part of it all the way. Though, the project had no direct competitor, all the media portals posed as the indirect competition. We had to dig up the strategy to ensure that it was one of its kind and was the one shop stop for anything and everything related to Cyber Security. It had to be more than just a news portal, it had to be a solution provider that solves each issue related to cyber security by suggesting answers to the related problems.
Post defining the personas and users journey, we categorized the various features/functions of the app into a hierarchical structure. This helped us define the workflow and gauge how content was distributed across various sections of the app. Herein, we also figured out that it was not just enough to supplement the news bit had to make it intuitive and intelligent using algorithms to enhance personalised feeds and also enable users with some gamification for increased engagement; hence, we designed the Knowledge section, where users could take a quiz on the subject matter and enterprise could use it as a feature to gauge the knowledge of the people in company.