We collaborated with Flashhouse to design a platform that could instil confidence in the home sellers. Team Flashhouse assisted us in understanding the domain, user groups, competition, business model and walked us through the critical data points. Being an application that engages as huge stake as your home, we minutely studied user's pain points, motivations and other triggers.
Also, we conducted an out-and-out competition research to gain visibility on what works and what doesn't work for the users. This helped us to arrive at some interesting conclusions, which helped us shape our project.