We defined the approach with our market research that led us to the direction of enhanced experience in kitchen by increasing its usability. Post our user research, the scope was defined to accommodate dietary preferences, calories and specific features like alternative word / meaning for ingredients. Localization was at top priority, tailoring it to the context of Indian audience. The challenge we faced was to provide a unique identity. We worked on a logo embodying the essence of being a directory of healthy yet delicious recipe. We added on to the differentiator with a mascot acting as a personal assistant for users. The concept of searching for recipe based on available ingredients was added to delight users. Usability was further enhanced with added features of saving and adding recipes to favourites based on preferences.