The Define phase kick-started with competitor research and we studied various fitness wearables to construct a basic checklist. Next, we studied the design guidelines for iWatch and the platform in itself closely, to understand the possibilities and limitations of iWatch.
This stage helped us understand that the most important feature that we were required to provide to our target audience was personalization and gamification. Research also provided us with the unique features that could add as a USP for our application.
MIG allows a user to choose the optimal fitness plan and difficulty level according to their preferences. Few of the unique features that we incorporated witnessed the voice over interface that gave real-time feedback if a user is falling short of completing the set task; second, based on the performance chart, the app suggests the possible fitness plan to users by sending push notifications; and, real-time feedback on the user’s performance score was also provided. For, gamification, we introduced rewards and badges which they could share on their social media platforms.
Only during the onboarding stage, users are required to set their routine for a month/ week depending on their choice and thereafter, it’s just a matter of one click to track and monitor their fitness. The main screen has all the important information that user might require.