For Mission Bio, we were involved in designing a couple of new web applications (Customer portal and Designer) and we assisted with the re-design of an existing desktop application (Tapestri Insights). In both cases, our end goal was to design user-centric applications that were simple, intuitive, consistent, useful and usable.
Getting research insights from the different sets of users was the hardest but we conducted virtual interviews, took onsite visits and shared questionnaires later all the requirements were converted into actionable insights.
For the customer portal, we improved the team's productivity by introducing a single point of access to applications and easy documentation. For the Designer app, we created a simple intuitive interface that enabled users to create these custom assay designs in a matter of minutes. Finally, for Tapestri Insights, the data visualization was made extremely simple and easy to understand.
The entire journey helped mission bio take a huge part of their sales process online and made the exploration of the different sets of assay designs for genomic targets of interest possible. Our designs support both custom panels and pre-designed panels for medical scientists.