Information Technology


Mobile, Web


The Challenge for us

Lollypop was approached by Oorwin, a San Francisco based SaaS company, to develop an intelligent & unified Sales, Talent & Human Resources management platform for all Consulting & Staffing services organizations. Oorwin’s legacy systems required an upgrade that could align with the digital strategy of the organization. Team Lollypop along with the Oorwin’s embarked on the journey to design and develop a state of the art AI enabled platform that could serve as a single source of truth for every business.



Oorwin recognised merit in our approach towards understanding their immediate business needs and recommending impactful solutions. Our strategy was to set up a coherent design principle for their portals - Application Tracking System (ATS), Human Resource Management System (HRMS) and their marketing website. In the process, we considered every user flow within the systems to simplify the user's journey. We kick-started the engagement with the Application Tracking System (ATS) portal and eliminated the challenges through timely validated design sprints, followed by the Human Resource Management System (HRMS) portal and the marketing website.



We created a design language with an ecosystem of visual assets to maintain brand consistency at all the touchpoints. As usual, we stuck to our set service delivery process - discover, define, design, develop, deliver - all in an agile environment to ensure Oorwin is able to continue expressing their brand throughout every interaction and touchpoint. Our designers validated the feature sets of the portal through a rigorous usability testing.

Thinking of Design?

Let's craft brilliance together!