People around India have been living their ideology of investing their small-time investments into community-based chit funds in favor of good returns. But as the country moves towards more of digital currency, the conversion rate is expected to increase in the modern era. Lollypop was approached to craft mobile and web apps for them.
The Paytm Money team assisted us in understanding the domain, user groups and walked us through a few critical data points. Being a mass application, it was important to give attention to persona mapping; We divided users into four groups for building up a persona so that most of the people in the society would fall under one category from an investment viewpoint.
Few of the interesting insights were observed, such as most users were interested in a good and credible source of information on mutual fund investment options and an easy investment tracker to keep them updated within seconds.