Paytm Money

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People around India have been living their ideology of investing their small-time investments into community-based chit funds in favor of good returns. But as the country moves towards more of digital currency, the conversion rate is expected to increase in the modern era. Lollypop was approached to craft mobile and web apps for them.

The Paytm Money team assisted us in understanding the domain, user groups and walked us through a few critical data points. Being a mass application, it was important to give attention to persona mapping; We divided users into four groups for building up a persona so that most of the people in the society would fall under one category from an investment viewpoint.

Few of the interesting insights were observed, such as most users were interested in a good and credible source of information on mutual fund investment options and an easy investment tracker to keep them updated within seconds.

Define

For a first-time investor, Mutual Funds could be a tricky territory to set foot in. Hence, it was absolutely necessary to educate and assist the user to help them make informed decisions. Entire design direction is central to content, a lot of importance was given to the content structure. Based on the user's expertise different journeys were crafted on to the app to understand each question that they might ask. And this was translated into the app features and flow. The modules were crafted based on the touch points of different user groups. 

We have used the navigation bar on top for easy access to the complete set of features and functionalities. Complicated KYC (Know Your Customer) was the major hindrance, and, hence, we have ensured that the user spends the minimum time on this while being compliant with all the required legalities. The big form was reduced to as little as six steps and the user could be verified within 30 minutes to actively start investing on platform. 

Design