Since the software is for everyone our designs had to be universal and hence, we opted for sky blue color – the color that represents the sky. The website has been made visual heavy by breaking all the complex terms and explanations into an easy-to-understand illustration. The illustrations have been further animated to explain the process and simplify the concepts to the users. Subtle use of animations throughout the website helps engage the users and breaks the content monotony.
We have used Poppins and Proxima Nova fonts for the website. Poppins is suitable for modular and minimal websites and has amazing geometric sans serif font whereas Proxima Nova is a hybrid combination of humanistic proportions with a somewhat geometric appearance, balancing the feeling on the website.
The logo design symbolizes how PIXM stops Phishing activities. If one observes closely, we have used the fishhook and a stop shape along with the letter P.