A new-age app demands a new-age visual language. Disrupting the Cryptocurrency domain had to be done with a bang. The logo design played an important role in doing this. We conceptualized the logo based on the 'infinite possibilities' that were at hand, hence we united the infinity symbol with the letters 'P' and 'b' ('P' and 'b' from PocketBits) to create the logomark. The typeface is also rounded to harmonize with the circular elements of the logomark.
A platform that displays a lot of text, especially numbers, needed to be easy on the eye, hence the softer colors such as aqua and magenta pastel were used across. To increase readability, we used the font ‘Titilium Web’ as it has good line spacing and can be read even with the smaller sizes.
We used unique and vibrant infographics to break the monotony of numbers; these illustrations not only ease understanding but also grab the user’s attention instantly. Our custom made icons and illustrations bring buttons to life, while micro interactions make the user journey lively and immersive.