We had several sessions with the founders where we understood the vision and positioning of the brand. It was clear that we had to be extremely consistent with our communication to embody the concept of ‘It is the family time’ throughout the design. Another insight that user research provided us was the need to be able to filter the projects as per their choices.
After collating all the insights and persona mapping, we began with structuring the major functionalities and user flow on the website. We ensured that users were empowered with filters such as the location, budget, rent and every other possible filter that was required to ease the search of the project. Beside adding useful functionalities, we also took a close look at the landing page where we provided the snippets of projects, awards and testimonials to drive and reinforce the trust of the users. We have tried to make the design very user driven and conversational.