RebIT approached us to provide them with a strong cutting edge identity; being a cybersecurity wing they had to prove that they were digitally inclined and proactive in adopting new technologies. The story had to incorporate the reason and passion for their existence, hence, we began by conducting user research to identify the main target audience. The insights helped us lock down the two sets of broad personas; one, who would share their learnings and second, one who will absorb the information.
We were required to map an experience that engaged both sets of users equally. We used questionnaires to understand the demographics, tech savviness level, interested topics and mediums from our target audience.
Most of the respondents preferred text and infographics to consume or share the information. Also, white papers, expert opinions and blogs were voted the popular ways of consuming knowledge.
The main pages of the site are ‘About Us’, ‘Blogs’, ‘Webinar’ and ‘Career’. They aim to showcase REBIT’s journey, life at the office and provide easy access to content. A special section for past and future events was created to ease event tracking.