Smart cars era is here

Client

Rollr

Project

IoT and Telematics

Platform

IOT

02

Discover

Rollr is a seamless platform for anything on the move. It comprises of three subproducts - Rollr App, Dock ’N’ Roll App and Rollr Mini Hardware. Together, they form an integrated platform used primarily for automobiles. Our clients had a strong vision for the platform - to make driving safer, smarter all at an affordable and efficient manner. 

03

Define

The project began with a complete revamp of the brand identity. The first thing we had to understand was how these products fit into an ecosystem. The next step was the website. We did our research to understand our target audience, their behavioral trends with technology and how such a product could make an impact in the industry. This helped us understand critical aspects of information and tone of communication. We also helped draft the copy for the website as it played a major role in conveying how the platform works and how it could benefit the consumer.

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04

Design

We had one word in our mind when it came to visual design - dynamism. The site had to have a sense of movement as the platform was all about mobility. We started sketching out different motifs and conceptualized how we could bring them to life using animation. Alongside that, our design had to be vibrant, mobile friendly and very easily consumable. As a result, we created an interface which was purely informative, explained with beautiful animations and strong visual metaphors.

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