We had one word in our mind when it came to visual design - dynamism. The site had to have a sense of movement as the platform was all about mobility. We started sketching out different motifs and conceptualized how we could bring them to life using animation. Alongside that, our design had to be vibrant, mobile friendly and very easily consumable. As a result, we created an interface which was purely informative, explained with beautiful animations and strong visual metaphors.