The visual journey for RunAdam started with the brand identity; we had to ideate on the name, brand colors and logo even before visualizing the platform. The name RunAdam signifies the enthusiasm to chase one's dreams. The brand colors reciprocate and strengthen the brand's vision and bring forth its personality; Blue represents increased focus and a clear thought process, Orange communicates enthusiasm and happiness, and finally Red gives the energy and strength to chase those dreams.
RunAdam's logo has multiple significances; the symbol represents the letter 'R', and a human being running, while the lines on the typeface represent the cuts that are gained while training. The thought symbolizes sportsmanship; a mindset that's always ready for a challenge and fights against all odds to become stronger.
Though cross-platform, our designs adopt a mobile-first approach to ensure that the design language is similar across all the platforms. We have used the Card style layout to ease the users' understanding and for greater accessibility as our sportspersons are always pressed for time. The app also shows off a large collection of custom-made illustrations and icons, about 40 illustrations, to increase the app familiarity.