Know your Finances for free

Client

ScoreUp

Project

Fintech

Platform

Mobile

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02

Discover

ScoreUp is CreditVidya’s first free mobile app to help consumers get financially disciplined. It begins with predicting your credit score, so you know your financial position. And, the aim was to ensure that mass becomes more aware and sensitive towards their financial planning on a sub-conscious level. 

03

Define

We began with researching on a deep rooted issue of answering why people were not aware of the concepts like Credit Score and how could we bring them on-board. The results mapped out the clear path for us and we knew that the whole experience had to be extremely engaging and fun backed by some incentives. Thus, we mapped the app that implants knowledge yet had extreme gamification to make it light and fun.

04

Design

Our design is extremely driven by the concept of making learning extremely fun. And, hence we have used subtle elements that sub-consciously triggers the player in you. It has a face- off challenge that lets you challenge your friends in order to help you recognize your own financial skills! The app also encourages you to play quizzes and earn Kredits – a special currency used in ScoreUp’s world. We have kept the design simple & intuitive and carried forward the branding of the parent brand Credit Vidya while designing ScoreUp

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