‘The Base’ is a website for the super-regional shopping centre located in New Zealand. It provides a comprehensive view of the centre with descriptions and related companies information. Since, brand and identity already existed; the website had to exceed and re-enforce its current image.
The wireframes were provided by Dynamo6 and as always best revealed the concepts, ideation and structure of the whole site. To shape the website in colors and forms, we started with in-depth understanding of the flow and requirements.
Uniformity of the brand was an integral part as website had lot of pages. We started with use of bold colors and sharp edges to strengthen the brand. Iterations were done to establish a balance between different UI elements which were of different sizes and shapes. We opted for background images for each page to give an ‘actual store’ feeling and it definitely paid off in the end.
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