The logo was designed as a ‘symbolic representation of a ladder that is associated with the steady learning curve’. The primary brand colors were chosen to reflect the RKSV brand. To keep the concentration and discard every possibility of user distraction, we stressed on Course Highlights, Free Trial, Register and Sign Up buttons. Also, Text had to be meaningful, short and strategically placed to catch reader eye. Whole lots of interactions were carefully crafted, to keep the courses accessible and within reach at all times.