The concept was new to Indian markets as it involved leaders and industry experts of India but had a fierce competition globally. We took time in our competitive and user research to discover what was the added value that UpGrad would offer to its users. The insights drew our attention to the current pain points of industry experts and help us gauge interest of end users. It was interesting to discover that at all other platforms, mentors found it discomforting to not be able to understand if students were active at the other end. And, hence we made the LMS extremely interactive. Teachers were provided with options of sharing questions/ quiz/ multiple choices in between the session and assess the individuals’ performance and attentiveness. Also, we provided the mentors with an extremely easy to use dashboard which allows them to plan, schedule, rate the students and sessions with a great ease. Marketing Website is a clean site that is informative and engaging; it presents the courses, its complete details and very well presents the transparent picture to interested professionals.