Exclusive privilege programs

Client

V-Cloud

Project

Retail Industry

Platform

Web

v-cloud.jpg
02

Discover

V-Cloud is a luxury rewards and privileges program across various categories and has also partnered with larger brands across Fashion, Fine Dining, Spas, Salons and Lifestyle. We interviewed brand conscious people who spend their money only at premium places. On completion of our target market research and defining personas, we learnt ‘Less is More’.

03

Define

A website of this magnitude needs a systematic approach that covers all points of trade with consistent branding. Sketching certainly helped us unify all modules of the website. To set-apart the website from other similar platforms was challenging but definitely achievable! We worked on highlighting and focusing on their USP.

04

Design

Creating mood boards was the first step for producing clear brand image. The design had to ensure that there was lot of breathing space for users allowing easy navigation between pages. Yet, there had to be visible easy toggle between main and sub menus.

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