We started the project with an extremely insightful kickoff meeting where we all exchanged ideas, understood the product and drafted a direction to the solution we were to build. This clearly defined the scope and expectations. Our client also gave us a lot of insight on the market, the audience and their behavioral trends. This helped us understand what the mindsets and attitudes of our potential users could be. This, in turn, helped us visualize personas, which gave us clarity on who we are designing for. This continued to drafting user architecture, preparing wireframes and ultimately testing prototypes.