The primary requirement was branding, followed by website design. Our first milestone was to shape the product’s brand, which would define its character and showcase its value propositions to the market.We spent a lot of time on sketching and ideation to finally came up with the new brand. Once we did that, we had a solid direction to start the website as it carried forward the values and character what the branding stood for. Our biggest challenge was when we had to work on the product as we had to understand a lot of things like sales workflows, processes and implications. This helped us understand what was the information necessary to show and how to do it.