Know what your users want with Usability Testing

Identify usability issues and validate product assumptions to build easy to use products for your users

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What is Usability Testing?

Websites/apps are often built on assumptions made by designers, developers and managers about the users and their needs. Usability Testing is a method of testing a product or service at various stages of design and development with actual users, to ensure the product is useful and easy to use.

Usability Testing is evaluating a product or service’s overall experience by testing it with representative users

Why do you need Usability Testing?

Testing websites/apps with actual users, at different stages of design and development, can help teams and managers identify significant problems and issues with the website/app.

Unbiased feedback from the users can help companies deliver the right features to end-users, saving companies a significant amount of time, effort and money.

  • Want to eliminate all the guess work and assumptions around your product?

  • Or feel like there is a huge mismatch between business goals and user expectations?

  • Already have a product and want to improve it?

What are the benefits of Usability Testing?

Usability Testing is useful in identifying gaps in the functionality of a website/app vis-a-vis user’s expectations from the website/app. It helps companies measure their product’s effectiveness, efficiency, and satisfaction among other qualitative and quantitative usability metrics.

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    Get unbiased real user feedback on your product

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    Validate the product’s user experience and satisfaction

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    Identify critical problem/issues with your product

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    Check if the product design is matching business decisions to real-world use

Some fun fact about Usability Testing

  • 90% reduction in support cost after performing usability testing.

    Source: Strategic Data Consulting Special Report (2009) UX Business Impacts and ROI

  • 14% increase in conversion rate and 20% fewer support calls after A/B testing

    Source: https://work.co/virgin-america

  • Usability Testing reduces the development time of a project by 33% to 50%

    Source: http://www.usabilitynet.org

  • The cost of fixing an error after development is 100x that of fixing it before development.

    Source: The Trillion Dollar UX Problem: A Comprehensive Guide to the ROI of UX

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How is Usability Testing conducted?

This is a method to evaluate how easy and useful it is to use a website/app. The test is conducted by usability experts with real users to measure how useful and intuitive the website/app is to use.

The goal is to gather as much real user feedback as possible, use these objective and subjective findings to shape and improve the product.

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    01. Plan

    A test plan and script is drafted to understand what are we going to test and how we will measure the results

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    02. Recruit

    Users having optimal criteria are recruited to get the right insights

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    03. Perform

    Users are shown a design and given tasks and goals to perform

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    04. Observe

    User’s verbal answers and physical cues are observed, recorded and documented

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    05. Synthesize

    Problem and issues are identified, distilled, and prioritised

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    06. Recommend

    Recommendations are provided to ensure a continued user experience

Why work with us?

At Lollypop we’ve been building successful digital products for more than half-a-decade. We have experience in applying Usability Testing methodologies for clients, across different industries.

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    State of the art UX research lab

    We observe and document user actions in a fully-equipped in-house usability lab

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    Remote Usability Testing

    We can get feedback from users across the globe with Moderated or Unmoderated usability testing

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    Website/Mobile app testing

    We perform testing on design prototypes, mobile apps, websites & all interactive touch devices for various platforms like Android, iOS, & Windows.

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    User recruitment partners

    We tap the right users of your product to get the most meaningful insights

When in doubt, always ask

Here are the best times to run usability tests :
  • When you want to benchmark an existing experience – Test your current product to identify issues and bottlenecks to help you figure out what to focus on next.

  • During the design process – Testing basic, low-fi prototypes right through to the final product helps to ensure you’re on the right track, and not sinking precious design and development time into building the wrong thing.

  • When you want to learn about your competitors – Want some insight into how users perceive your competitors’ products? There’s nothing stopping you from conducting a usability test of their products.

When recruiting participants, it’s important to find people who are representative of your end-users so that the test makes sense to them. This can be done in the following ways :
  • If you have access to a pool of participants (like employees in case of an internal product or your customer mailing list, or if you have physical contact with users on-field) then reaching out to these potential participants can be done for the purpose of the study.

  • By advertising on social media channels or by running banners or pop-ups on your website.

  • We also make use of dedicated recruitment providers, which generally have access to a wide variety of potential participants, which can make this a fast and easy way to source relevant people with minimal effort.

You can choose to conduct usability testing in person with your participant in the same room as you, or remotely through video calling software with screen sharing functionality.

There’s also unmoderated testing, in which your participant takes part in your test in their own time over the internet.

Yes, it’s possible to perform testing with users based remotely. Our team uses various remote testing tools to perform moderated and unmoderated usability testing with such users.

A typical usability testing engagement involves Usability Analysts, UX designer and a project manager. Projects with a larger scope might need the involvement of Team leads and UI designers as well.

You will receive a comprehensive report that will primarily include the methodology used, test results, findings and actionable recommendations on what and how to improve your product/application/platform. Each finding will be differentiated by levels of severity and will have a basis in data—in what was actually seen and heard from the user. The findings will be supported with parts of screens and maybe short video clips to illustrate specific areas that are working particularly well or that are causing problems for users.

Length of the usability testing entirely depends on the scope of the project. Testing can last from a two-week duration to a month, depending on the extensiveness of the product/application/platform and depth of insights needed.

First, the usability team will evaluate your application, product or platform to identify and document the scope of the engagement. Once the scope is agreed by the client, the team then sets out to plan the study and recruit the right users.The usability team then performs the test using different tools, methods and metrics to obtain user feedback on the product/application/platform. The data further distilled to identify major problems and provide actionable recommendations to improve the experience.
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Thinking of Usability Testing? Get in touch with us.

Let’s build useful and usable products together

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