We have reached a stage where the changing demands of the customers intrinsically drive the success of any business. For Businesses to thrive in such a competitive environment, one should continuously be iterating their brand presence to win the market.
“Success is inherently tied to anticipating the changing preferences of consumers and delivering an experience consistent with their wants and needs.” – Zach Thomann: executive vice president and general manager, PFS
The story is no different when it comes to the e-commerce business. e-commerce companies are in a state of flux, where each day there is a jump in the number of users going after a variety of products, offers, overall novel experience and improved customer support.
This race has resulted in companies going an extra mile to win their customers’ loyalty with the seamless customer experience and brand recall. In future, customer behaviour will continue to evolve with advancing technology, and companies will have to sustain by creating relevance for the customer.
2. Technology-driven trends
‘A Technology plays a vital role in painting the new face of the e-commerce business. However, it is not just the technology but the appropriation of technology, that creates an impact. According to the trends 2020, here is a pick of technologies that are making way for enriched customer experience.
Augmented reality is the new future
Augmented reality is shaping a new future of the shopping experience and bringing an experiential store to your doorstep. Accessibility of products, stores situated far away all of it is just a click away. Buyers no longer need to visit the store, and instead, they can tap into a virtual world and pick the best for them. The downside of not being able to visualize and feel a product on an online platform is all taken care of by Augmented reality.
“Buyers no longer need to visit the store, and instead, they can tap into a virtual world and pick the best for them.”
Increasing use of voice search
As per a forecast done by Loop Ventures, 75% of U.S. households will own a smart speaker by 2025. This trend of increased use of voice search is driving a new behaviour change. From playing their favourite playlist to now buying online products for them, the voice assistants such as Google Home or Amazon Alexa have taken the experience to beyond screens . With more users signing up for voice assistants, the User experience of E-commerce is soon going to see the age of seamless shopping experience which travels beyond screens.
To start with an idea of developing an e-commerce platform, first get a clear picture of what you want out of it, from a business perspective. Start outlining your e-commerce goals based on business objectives.
Going after retailers and distributors if your focus is growing bigger with distribution.
Direct customer relationship building that is direct to the consumer (DTC) is the strategy if you want it to be an end-to-end experience.